Got to love the Swiss....
A new public health campaign in Switzerland is raising eyebrows.
The campaign, from the Federal Health Office's Aids prevention section, features fencers and ice hockey players enthusiastically pursuing their sport.
But there is one unexpected difference - all the players are stark naked.
The contrast of healthy flesh and sharp blades is supposed to hammer home the message "no action without protection".
The campaign is now running on television, in cinemas and on billboards around the country.
The advertisements are certainly attracting attention, and that is exactly what the Federal Health Office wants.
"We want to tell people that, just like ice hockey or fencing, you don't have sex naked," says Roger Staub, head of Aids prevention. "You should wear a condom."
